Carm Capriotto for JASPER (Blog 2 of 6)
Marketing for customer retention and recruitment can be a daunting task. I’ve had the privilege to interview a few smart people when it comes to understanding the value of newsletters, direct mail and social media. In the end, along with your own experience and equipped with expert advice, you ultimately make your decision based on your budget, acceptable ROI, and which medium you feel will have the most impact on your customer and market.
I’ve found shop owners lean heavily on social media and some use a blended approach. Many business coaches recommend your marketing spend is a percent of your sales. You can budget for that and create a calendar of your marketing initiatives of all types. Your goal is to build customer retention and a recruitment campaign.
Below I’ve listed a few bullet points that provide insight from my interviews with shop owners and marketing specialists. I’ve come to understand that there is no magic bullet. But what I have uncovered is that you must ‘Always Be Marketing’ to quote shop owner Greg Buckley.
The list contains some very reflective statements. Don’t gloss over them. Look at them carefully and see if they excite you to action or help you improve what you are currently doing.
At the end of the list I’ll give you a few links so you can hear the entire context of these interviews and listen to your industry colleagues share their marketing strategies and insights.
- Today marketing is a blend of social media, direct mail, newsletters, women's clinics, community events and more.
- We get over 6,000 advertising messages bombarding us each day.
- On social media, you need to be active and have a strategy.
- Be respectful of the Facebook algorithm. Look at Facebook like the King/Queen at Homecoming. The most popular in the school gets crowned. Your posts need to become popular.
- You need original (organic) content for social media and newsletters. No canned content. Someone can create the post but your ideas or pictures rule.
- Inject personality so people can relate to you.
- Run a Facebook “Like: Campaign.” Don’t be afraid to buy a Facebook ‘Like’. Pay a community group X amount of dollars per like in a short amount of time.
- Posting on Facebook is easier than you think. You can post 5 engagements for the week in one hour on a Monday morning.
- You want to be known before a prospect comes in the door. Use your Social Media strategy to accomplish that.
- Newsletters need to be fun and interactive. Surprisingly, millennials like to get mail.
- Social media has clutter. Mail does not have as much clutter as in the past.
- With direct mail, your customer can always review it later. It is easier than finding it again in social media.
- Websites may become obsolete in the future as Google and Facebook ramp up their strategy to keep the user on their site. Facebook is becoming more search friendly. It may give Google a run.
The content library on the Remarkable Results Radio website can easily serve up every episode that contains important marketing and social media talk.
- Find all episodes about marketing here.
- Find all episodes about social media here.
- A great interview on newsletters here.
- Keeping pace with your website here. (A JASPER Authorized Vendor)
Jasper Engines & Transmissions is pleased to announce the availability of the Toyota 1GR-FE to our remanufactured gas engine line.
This 4.0L, DOHC, Single VVT, V6 engine, is available for the following Toyota applications:
“JASPER replaces the OE cast aluminum pistons with forged aluminum pistons of our own design,” says Brad Boeglin, JASPER New Product Development Group Leader.
“The JASPER-engineered pistons have a 38% larger oil return area. This is coupled with the use of a two-piece oil ring design, replacing the three ring design of the OE piston. These two changes improve oil control, and prevent the oil rings from sticking.”
“In addition, the JASPER-engineered piston has a profiled top ring land to reduce scuffing under high-load, and an anodized crown for higher heat strength, and top ring stability,” said Boeglin.
“Our specially-designed pistons utilize a wider graphite coated skirt to prevent dry startup piston scuffing,” added Boeglin. “We’ve also improved the skirt profile for greater piston stability.”
Each JASPER Remanufactured Engine is subject to strict, high-quality processes:
Disassembly, meticulous inspection and cleaning of components.
Precise machining for reliable performance.
Head and block surfaces strictly monitored to assure proper sealing.
JASPER’s Research and Product Development ensures inherent problems in OEM design are corrected. Units undergo a 50-hour durability test and a thorough auditing process.
Live-Run Testing, including recorded inspections of temperatures, oil pressure, vacuum and compression, provides piece of mind and assures reliability.
Blacklight inspections ensure there are no oil leaks.
An available Premium Service Plan offers customers even greater value.
The JASPER remanufactured Toyota 1GR-FE is covered by a 3-Year/100,000-Mile, nationwide, transferrable, parts and labor warranty. Full warranty disclosure is available upon request.
For more information on the complete line of JASPER remanufactured engines, call 800.827.7455.
Martin Truex, Jr., running a JASPER 4-Speed Transmission, won Sunday's Monster Energy NASCAR Cup Series I LOVE NEW YORK 355 at The Glen. Cars using JASPER products occupied the top seven finishing positions, and eight of the top ten. Kyle Busch, also with a JASPER 4-Speed Transmission, won Saturday's NASCAR Xfinity Series Zippo 200 at Watkins Glen.
The Jasper Engines & Transmissions Driveline Division supplies 4-speed Transmissions to Stewart-Haas Racing, Joe Gibbs Racing and Furniture Row Racing for the 2017 Monster Energy NASCAR® Cup Series season. JASPER also supplies 4-Speed Transmissions to Furniture Row Racing driver Erik Jones, who drives the #77 Toyota this season. “With the #77 team coming on board with JASPER this year, and the other teams using more of our product, it’s only good news for JASPER,” said Terry DeKemper, JASPER Driveline Division Manager. “Our success is attributed to our engineering staff and Associates within the department with many years of experience, all working together to produce a great overall product.
JASPER's quality has been proven on the race track and in the vehicles of millions of Americans. JASPER is 100% Associate Owned, and our Associates make sure that continued quality is in each and every drivetrain product they produce. Now, let us help provide you and your customers with products built for the race of everyday life. Give us a call at 800-827-7455 or visit us online at http://www.jasperengines.com.
Have a Great Week!
Jasper Engines & Transmissions
Jasper Engines and Transmissions is excited to announce the addition of the Chrysler 65RFE and 66RFE to its remanufactured transmission line!
These transmissions are available for the following applications:
Jeep Grand Cherokee
RAM 1500, 2500, 3500 Trucks
“Many of our improvements center on the TCC circuit in the valve body,” said Brad Boeglin, JASPER New Product Development Group Leader. “We 100% ream the TCC limit valve and install a hardened sleeve to restore hydraulic integrity to the circuit. This reduces the chance of cooler flow loss and overheating.”
“We also replace the TCC accumulator spring,” added Boeglin. “This eliminates the chance of harsh TCC engagement due to a broken spring.”
The JASPER remanufactured Chrysler 65RFE/66RFE is covered by a 3-Year/100,000-Mile nationwide, transferrable, parts and labor warranty. Full warranty disclosure is available upon request. For more information on the complete line of JASPER remanufactured transmissions, log onto www.jasperengines.com or call 1-800-827-7455.
Ginger Ravella, a Folds of Honor recipient, recently posed with a JASPER® remanufactured Chevy 350 engine, and the JASPER Associates who produced it at our Willow Springs, MO facility.
This is their story...
Major Troy “Trojan” Gilbert, U.S. Air Force, age 34, was killed in action while flying a combat mission in Anbar Province, Iraq, on Nov. 27, 2006, in support of Operation Iraqi Freedom. Major Gilbert saved 22 Special Forces soldiers the day he lost his life. He left behind a wife and five young children.
Since 2007, Folds of Honor has carried forth this singular, noble mission: To provide educational scholarships to the spouses and children of America’s fallen and disabled service-members. Our motto says it best "Honor their Sacrifice. Educate their Legacy." Major Gilbert’s children were some of the first recipients to receive scholarships. Ten years after his death, they are all thriving in a private Christian school in San Antonio. The oldest attends Southern Methodist University in Dallas, TX.
Major Gilbert’s widow, Ginger, is an international motivational speaker. She shares her family’s testimony of loss, faith and patriotism. Through Folds of Honor, she and her family met award-winning country music artist, Lee Brice. They connected over his number-one chart hit “I Drive Your Truck”.
Through Lee Brice, his manager, friends and Ginger’s new husband, Colonel Jim Ravella (a widower himself), Major Gilbert’s old pick-up truck was found in Arizona, and brought back to the family after 10 years. It was given to Ginger and her children live last year at the ACM’s (Academy of Country Music) Party for a Cause in Las Vegas. Iron Cross Automotive out of Tulsa, OK worked to restore, refurbish and transform the old truck. Jasper Engines and Transmissions and Seymour’s Garage of San Antonio and have teamed up to fully restore the drivetrain for the family.
Major Gilbert’s children will enjoy the third-generation 1992 Chevy Silverado 1500 for many many years to come thanks to patriotic Americans who are thankful for the sacrifice the Gilbert family has made in defense of this great nation.